AdvertisingJournal - Project 4 Promo Blitz Advertising Journal Peter Grema Brendan Verano Ryan Sutherland Katelin Strode Period 5 HSB Marketing

AdvertisingJournal - Project 4 Promo Blitz Advertising...

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Project 4 Promo Blitz Advertising Journal Peter Grema Brendan Verano Ryan Sutherland Katelin Strode November 18, 2016 Period 5 HSB Marketing Publications:
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Magazines and other print media fall into the advertising category of publication. Publication media also incorporates newspapers and Special Issue publications, which generally target a specific niche of consumers and readers. For example, the Closets magazine pictured above is an example of a Special Issue publication, which is mostly aimed at people who are interested in improving their interior design for their house. Publication media is generally directed towards only a specific group of people, and can therefore be tweaked to be the most presentable for that audience. Publications can focus on specific colors, font, image quality, and even scents (perfume samples) in order to better connect to the desired audience. The Closets magazine is an example of Institutional Promotion since it does not focus on a specific product, but rather includes different brands for closet remodeling. Therefore, the magazine works to promote brands and increase the brand value of different companies as opposed to selling a specific item. Since it is not a product promotion, it cannot be categorized into a secondary or primary product promotion. Broadcast Media:
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Traditionally, broadcast media takes place on television advertisements and radio promos. However, due to social media, the broadcasting of information is gradually changing. Nevertheless, broadcast media is displayed on a medium through which many people can see or hear at the same time. For example, when Old Spice produces and sells a commercial to a television network, the impact of the advertisement can be massive since millions of people could potentially be watching when the commercial goes on during an extremely popular event, such as the Superbowl or a Presidential Debate. Therefore, the most important aspect of broadcast advertising is producing a quality, and extremely creative or humorous, message that the maximum amount of people could be watching at once. Also, the commercial must be relatable to as many people as possible. The Old Spice Guy is a television ad in the broader realm of broadcast advertising, and quickly became a cultural phenomenon because it easily related to both men and women. An issue with television advertising, as opposed to other
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  • Fall '17
  • compton
  • Marketing, Advertising, Product promotion, Television advertisement, Promotion and marketing communications, Infomercial

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