Paper Directions: ● 3 Pages ● 1000 words ● 2x space ● 1-2 exhibits on 2 separate pages (not including the 3 pages) ● Goal: focus on analysis / consulting because we don't have much space to write a full eval ● Rubric below for highest scores: Criteria Exemplary Analysis, Depth, Evidence 10 points Accurate and thorough analysis of evidence, with identification of relevant and significant factors. Typically will use 3 or more strategic “tools” including SWOT, with clear description of insights provided by tools. Commentary is provided to help reader understand the key points of analysis without provided extraneous detail. ● SWOT ● Porters 5 Forces ● Business-Level Strategy Issues Identification 3 points - half a page Issues are clearly identified and described AND are logical and very directly related to analysis and evidence. A summary opinion or statement is presented that makes clear the author’s point of view. ● Lack of tech (registers/lines) ● PR/ Marketing (Fearless Flyer, and Radio Ads) ● Competition? How to sustain their competitive advantage? Recommendations 3 points- 1 page Recommendations are connected to analysis and very clearly address issues. A brief “why” is presented. Risks and alternatives to recommendations are provided in a clear way. Recommendations focus on the most significant issues and do not constitute “minor fixes” or “band aids”. Should be linked to the issues Organization, Writing Quality and Adherence to Requirements 4 points Paper is excellent with very clear organization and flow of ideas. Attention to detail resulting in limited grammatical and spelling errors. Formatting AND deadline achieved. Paper Order ● Introduction (please be brief) - ● Company Background ○ Founder + Origin (Cali) ○ Mission/Vision/Values ○ Company Culture ○ Aldi Acquisition ● Porters 5 Forces - Industry Analysis - ○ Supplier Power ■ Close relationships with suppliers ● No charge to slot products on shelves ● Paid suppliers promptly ● Able to purchase directly from manufacturers ○ Buyer Power ■ No switching cost for buyers ■ Offered products not found at most supermarkets ■ Many grocery stores to choose from ○ Barriers to
○ Competition/Rivalry ○ Substitutes ● 5 Business Level Strategies: Differentiation ● SWOT ● Strengths ● Clear Strategy ○ Niche target market ○ Employee attitude/culture ○
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- Spring '10
- Supermarket, Grocery store, Trader Joe