Week 2 HomeworkCustomer Relations and Servicing – 1Beverly BurtApril 13, 2017Everest UniversityInstructor: Stephanie BengoaInstructions:1.Customers with high expectations make a business better. The secret is to use a customer’s high expectations as an opportunity to maximize customer retention and improve service. In this assignment, consider how companies turn high expectations into exceptional customer service. Refer to Chapter 3 as you complete this part of assignment.Review the What Do You Think Now? Project 3.1 on page 53. Write a minimum of one paragraph for each topic. oWhat are sure-fire techniques for providing superior customer service?oWhat situations and practices might provide easy traps for inferior customer service?oHow can you maximize a customer’s expectations and perceptions about the customer service your company provides?oHow does exceptional customer service generate customer loyalty?2.Next, successful companies don’t use technology to replace human relationships, but to enhance them. Companies can sometimes go too far in collecting personal and financial data about their customers. In this assignment, you will consider this issue. Refer to Chapter 4 for this part. Write a minimum of one paragraph for each topic.
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- Spring '17
- Stephanie Bengoa
- Customer Relations and Servicing