Assign 3 When Marketing is Strategy

Assign 3 When Marketing is Strategy - Module 1 Assignment 3...

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Module 1 – Assignment 3 Article – When Marketing is Strategy written by Niraj Dawar (HBR, 2013) 1. What is the difference between upstream and downstream competitive advantage 2. What is a customer’s “criteria of purchase”? 3. Does competitive advantage decrease or increase with a downstream perspective? Why? 4. Does innovation always mean better products in a downstream focused company? 5. What is the significance of “downstream tilt” for companies?
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