Microsoft Case Study - Running Head MICROSOFT CASE STUDY 1...

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Running Head: MICROSOFT CASE STUDY 1 Case Study of Microsoft Name: Columbia Southern University MBA 5501: Advanced Marketing Professor:
MICROSOFT CASE STUDY 2 Introduction Microsoft Corporation manufactures and supports an extensive range of software products and services for computers and gaming solutions. Created in 1975 by the legendary, Bill Gates, with a dream to put a Personal Computer (PC) in every home and on every desk. Since then Microsoft has grown into one of the most recognizable and valuable companies on the planet (Kotler & Keller, 2012). Microsoft’s keen strategic marketing has enabled the company to remain an industry leader, time and time again. Marketing Strategy Microsoft’s wide array of products and services allow the company to successfully operate on an international level, in a healthy economy or a stressed one. Microsoft simply adjusts its marketing strategy based on the economy. In the mid -1990’s the economy was strong and Microsoft focused its communication efforts on emphasizing the wide range of available products. Microsoft spent a great deal of money advertising in business and computer magazines to specifically target businesses (Kotler & Keller, 2012). With endorsements from numerous top rated magazines, Microsoft positioned their products as the must have software for the modern business.

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