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Running Head: MICROSOFT CASE STUDY 1Case Study of MicrosoftName:Columbia Southern UniversityMBA 5501: Advanced Marketing Professor:
MICROSOFT CASE STUDY 2IntroductionMicrosoft Corporation manufactures and supports an extensive range of software products and services for computers and gaming solutions. Created in 1975 by the legendary, Bill Gates, with a dream to put a Personal Computer (PC) in every home and on every desk. Since then Microsoft has grown into one of the most recognizable and valuable companies on theplanet (Kotler & Keller, 2012). Microsoft’s keen strategic marketing has enabled the company toremain an industry leader, time and time again. Marketing StrategyMicrosoft’s wide array of products and services allow the company to successfully operate on an international level, in a healthy economy or a stressed one. Microsoft simply adjusts its marketing strategy based on the economy. In the mid -1990’s the economy was strongand Microsoft focused its communication efforts on emphasizing the wide range of available products. Microsoft spent a great deal of money advertising in business and computer magazinesto specifically target businesses (Kotler & Keller, 2012). With endorsements from numerous top rated magazines, Microsoft positioned their products as the must have software for the modern business.