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Unformatted text preview: Mco 110 final study guide Elements of the Economic Model: – p. 16-18 Need – Perception of something required Investment – venture capital funding Industry – created or established Market – consumer/chief shopper reaction Need Investment Industry Market\ Media economic theory is concerned with... * what is produced... * how a product is produced and * for whom Media Economic Structural Characteristics : * Gatekeepers – persons controlling the information processing - p. 16 * Convergence – “moving toward uniformity” - pp. 25-27 * Geographic – local, regional, national, international (pecking order) * Multinational - advantage * Multiple Media – skill set 1. writing ability 2. select tech. skills * Distribution systems – distribute products * U.S. Product Exports – gross domestic product Local Regional National International (Pecking order) Media Commonalities: Media is big business – gross national product – product export Media product distribution – entertainment – information – direct purchase Communication based in principles of – written communication – human communication (eyes on a soap opera) – visual communication (newspapers, web. You become user) II. Foundations in Human Communication Defining Communication and Communication Theory Rhetorical Theory – persuasion Semiotic Theory – signs & symbols everywhere. Azfamily, late breaking news. Phenomenological Theory – the individual and environment Cybernetic Theory – the information processing (Web) Sociopsychological Theory – interaction and influence (Media and society) *Critical Theory – component parts (critic, Mechanic) *Historiography & Legal Theory – evidence of past ***Behavorial Science – choices (audience reaction) ***Basically Communication Theory/Methodology = Yardstick Communications Defined – Exchange of information between two or more people Lasswell – Who says What to Whom and with What Effect Weaver – all of the processes by which one mind can affect another * Bryant – the art of adjusting ideas to people and people to ideas Types of Communication Interpersonal – between two people Intrapersonal – communication takes place in mind. Non-verbal – only pictures. Communication with no words. 60% comm.. non-verbal Human Communication Process (SMCR Model) p. 5 1. Sender – encodes 2. Message – elements of message 3. Channel – means of delivery 4. Receiver – decodes; assign meanings 5. Context - social - cultural- religious - ways to interact better; positioning.- need diversity - acceptance 6. Feedback – what receiver sends back to sender. Impediments in Effective Communication ** Effective Analytical Listening – overcoming distractions – focusing attention – controlling empathy and emotion – maintaining an open mind Channel Noise – with the route Semantic Noise – within the message Understanding Context – environment Feedback – verbal, non-verbal & researched Common Writing Patterns:...
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- Spring '08
- Public Relations, media product distribution, single purchase Advertising, Communication Defining Communication, radio television news