Key_Terms_&_Concepts (day)--R._Stanley

Key_Terms_&_Concepts (day)--R._Stanley - Introduction...

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Unformatted text preview: Introduction to Media Studies Sections 94-103 Seating Assignments Section # Row 94 B 95 C 96 D 97 E 98 F 99 G 100 H 101 J 102 K 103 L lecture topic: key terms & concepts „ communication „ meaning „ perception „ culture „ and media communication the ways we socially interact at a number of levels through messages that convey information and generate meaning intrapersonal communication „ how we think „ and how we assign meaning „ to all the messages and events „ that surround our lives meanin g: A person’s inner response to a message, the experiences it evokes, including images, Meanings are shaped by both personal and collective (shared or assumed by all members of a group) aspects of experience Reception Model focus is on how audience members derive and create meaning ƒ by decoding a message based on ƒ their own experiences, feelings and beliefs Meaning is based on codes: rules or social agreements about what stands for what, what goes with what, and what behavior is appropriate in what situation. ex. Shakespeare’s Richard III Tess McGill (Melanie Griffth) Working Girl (1988) ...
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Key_Terms_&_Concepts (day)--R._Stanley - Introduction...

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