Social Media Strategy - Module 2Social Media Marketing– Goals– KPIS + Metrics - for each goalMake people loyal to the brand through social media.Conversion - email list, go to website, follow- Start with what the brand wants to do- writing down the goals- measure KPISInterruption / Permission(e.g. Video ads vs Video content)Interruption - pop ups, force you to see the ad, Facebook remember-ad
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Social media marketing,Social Media Strategy,Social information processing