Socialmediastrategy_3 - Social Media Strategy Module 2 Social Media Marketing Goals KPIS Metrics for each goal Make people loyal to the brand through

Socialmediastrategy_3 - Social Media Strategy Module 2...

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Social Media Strategy - Module 2 Social Media Marketing – Goals – KPIS + Metrics - for each goal Make people loyal to the brand through social media. Conversion - email list, go to website, follow - Start with what the brand wants to do - writing down the goals - measure KPIS Interruption / Permission (e.g. Video ads vs Video content) Interruption - pop ups, force you to see the ad, Facebook remember-ad
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  • Spring '17
  • Jamie Gaili
  • Social media marketing, Social Media Strategy, Social information processing

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