Untitled - Social Media Strategy Module 12 When considering content think about target audience interest time when they're on social media add value to

Untitled - Social Media Strategy Module 12 When considering...

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Social Media Strategy - Module 12 When considering content, think about target audience interest time when they're on social media add value to them that the content is aligned to their smart goals stories relatable inspiring testing and learning will help improve your future content When content slows down: piveting content weird wins - do something unexpected Viral moments More followers Prepare in advance - connect with the brand Creates more loyal followers Series of ideas to get loyal followers If it has a potential to become viral - share it on various versions on di ff erent channels Loyal audience building Content Content to achieve the reach - people want more (62%) Content enforces your readers come back for more Loyalty drives share-ability The law of content reciprocity Curated content Dynamic Dynamic content - 8 seconds to impress someone - content has to wear multiple hats over multiple platforms Easily shareable, no irritating messaging or image
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  • Spring '17
  • Jamie Gaili
  • Brand, Social Media Strategy, dynamic content, Social media optimization

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