Answers (1) - GFML3053 International Logistics Case study...

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GFML3053 International Logistics Case study: “Malian Mangoes to Europe “ 1 What are the problems faced by Mali’s mango industry? Mali is a poor country which is situated in West Africa and it is land – locked country. It has seven borders with different courtiers. Agriculture is the main source of the country. Mali exports fresh mangoes to Europe countries. A major population of Mali the main opportunity is mango agriculture because of brilliant natural conditions prevailing in the southern part of the country, mangoes have always been abundant in Mali particularly in the Bamako and Sikasso regions. The people were collecting mangoes by traditional way and were selling for the domestic market. During the 1970s, Mali was the first country in West Africa that began to focus on opportunities to export fresh mangoes. However, these exports were exclusively via air-freight, reaching a volume of between 1,000 and 1,500 tons per year, and targeted the niche market of the expensive retail shops selling tropical fruits in France. According to the case of” Malian Mangoes to Europe” we can see that Malian mango industry was facing with several problems. The first problem mangoes are cultivated by smallholders, with the majority of the plantations representing less than five hectares. These growers were part of a trade network comprising village associations and traders. Every year 50% of mango product was damaging because of the lock of organization of the production impact heavily on the productivity. That time Mali has very bad infrastructure and unable to improve the logistics to produce more fresh mangoes to export to another countries.
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