Competitors & Collaborators 2008

Competitors & Collaborators 2008 - Competitors...

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Competitors & Collaborators
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What is a competitor?
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A competitor is anyone who competes for customers, resources, revenues, and/or future opportunities with you. Nokia Makes cellphones Qualcomm Makes chips for wireless devices Competing directly in emerging 3G phone market
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Markets & Industries: What’s the Difference?
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Potential buyers look attractive, but what about the industry? Porter’s 5 Competitive Forces 1. Threat of entry 2. Threat of substitute products 3. Bargaining power of buyers 4. Bargaining power of suppliers 5. Rivalry among existing firms Source: Michael Porter, Competitive Strategy, Free Press, 1998
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Sustainable Competitive Advantages Should Be: Based on organizational assets and/or competencies Matched with markets that value the advantage Aligned with weak competitor abilities Significant enough to make a difference Sustainable Source: “Strategic Marketing Management”, D. Aaker, Joseph Wiley & Sons, 1998
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Sample Sustainable Competitive Advantages
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This note was uploaded on 09/19/2008 for the course BUAD 307 taught by Professor Morristowns during the Fall '07 term at USC.

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Competitors & Collaborators 2008 - Competitors...

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