OrgComm-Ch05ADW - Fundamentals of Organizational...

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Fundamentals of Organizational Communication Individuals in Organizations Chapter Five
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Individuals in Organizations Intrapersonal experiences - comprises our personal needs, predispositions for behavior, communication competencies, and expectations.
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Individuals in Organizations Primary Communication Experiences
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Individuals in Organizations Motivation - term to describe intrapersonal experiences that influence behavior.
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Motivation Hierarchy of needs - Maslow’s description of human behavior based on an ascending order of physiological, (safety and security, love and social belonging, esteem and prestige), and self-actualization needs.
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Motivation Need Levels in Maslow’s Hierarchy of Needs
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Maslow’s Hierarchy of Needs The theory implies that individual communication behavior in some way reflects an assessment of need satisfaction. It also implies that it is not motivational to communicate about needs that are reasonably well met.
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Maslow’s Hierarchy of Needs Maslow’s theory also suggests that if communication behavior in the organization does not meet the perceived needs of the individual, the individual will continue, in what is essentially healthy behavior, to seek need satisfaction.
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Herzberg’s Motivation- Hygiene Theory The theory proposes that satisfaction and dissatisfaction are not polar opposites, and what produces dissatisfaction with work when corrected will not necessarily produce motivation.
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Herzberg’s Motivation- Hygiene Theory Hygiene factors can produce dissatisfaction but not satisfaction. Motivation factors produce satisfaction. Work itself, achievement, growth and responsibility, recognition, and advancement
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Herzberg’s Motivation- Hygiene Theory From a communication perspective this theory suggests that dissatisfaction can be relieved by satisfactory communication and action directed toward hygienic work factors. Motivation, however, will not be achieved by such communication.
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Herzberg’s Motivation- Hygiene Theory Motivational communication is more likely to be effective when directed to achievement, recognition, challenging work, increased responsibility, and growth and development.
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B.F. Skinner’s Behavioralism Rewards - positive feedback or tangible reinforcements for organizational behaviors. If behavior is to be influenced, communication must be directed at specific behaviors and linkages must be understood by people the organization seeks to influence.
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Social Information Processing Theory Salancik and Pfeffer - theory that proposes that a person’s needs and attitudes are determined by the information available at any given time.
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Social Information Processing Theory This theory challenges notions that individuals have stable, relatively unchanging internal needs.
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Relating Communication and Motivation Research has found that individuals have a complex mix of intrinsic (internal) and extrinsic (external) motivators that, depending on their
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This note was uploaded on 09/20/2008 for the course COMM 425 taught by Professor Johnson during the Spring '08 term at Ashford University.

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OrgComm-Ch05ADW - Fundamentals of Organizational...

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