Unformatted text preview: F. Long-term memory- vast amounts of information retained for long periods of time G. Factual Information- Readily available information H. Procedural information- Can’t be easily put into words Successful entrepreneurs have learned how to recognize opportunity and have stored enough info and strategies to utilize information that it has become procedural. III. Schemas and Prototypes I. Known as mental frameworks or scaffolds that help us understand and integrate it with information we already possess. J. Schemas- cognitive frameworks representing our knowledge and assumptions about specific aspects of the world K. Prototypes- abstract, idealized mental representations that capture the essence of a category of objects...
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- Fall '06
- information A. Idea, information H. Procedural, new B. Creativity, Factual Information- Readily, I. Basic Ideas