case study 1 - Samantha Berch Case Study 1 HFT 4503 1 What are the main factors that contributed to Banyan Trees success a The main factors to Banyans

case study 1 - Samantha Berch Case Study 1 HFT 4503 1 What...

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Samantha Berch Case Study 1 HFT 4503 1. What are the main factors that contributed to Banyan Tree’s success? a. The main factors to Banyan’s Tree success was; caring for the social and natural environments, making sure to preserve the land around them. Naming the resort Banyan Tree and positioning it as a sanctuary for the senses. Providing private services to guests. And, conserving the culture around them by selling crafts that were made by people in the communities around them and educating the guests about the natives. 2. Evaluate Banyan Tree’s brand positioning and communication strategies. Can Banyan Tree maintain its unique position in an increasingly overcrowded resorts market? a. Banyan Tree resort branded itself as a “sanctuary for the senses” where couples can get away and have a romantic experience together, where they can also enjoy each other’s company in the quiet moments, and the unique nature around them.
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