Research Methodology RSCH 202 Embry Riddle Worldwide
Study Design In the previous literature review, the research question that I proposed is does a larger airport in the United States rank higher in service quality than a medium airport? My null hypothesis is that there will be no difference between measuring large or medium airports for quality of service. My alternate hypothesis is that larger airports will have the highest quality of service due to their spacious layouts and overwhelming number of customers. For this research question I would perform a descriptive vs. analytical study. The type of data that I would collect would be data on common aspects of airports such as cleanliness, facilities, shopping, wait times, lounges, and other commonalities. I would collect this data through the use of surveys taken from random people at large and medium airports. Population and Sample The population for this study would be the masses that fly every day from airports. My sample will consist of 100 people each from the following large airports: Denver International, Hartsfield-Jackson Atlanta International, Los Angeles International, Chicago O’Hare International, Dallas/Fort Worth International, John F. Kennedy International, San Francisco International, Phoenix Sky Harbor International, Miami International, and George Bush Intercontinental. My sample will also consist of 100 people each from the following medium airports: Dallas Love Field, Lambert-St. Louis International, William P. Hobby, Austin- Bergstrom International, Nashville International, Oakland International, Louis Armstrong New Orleans International, Kansas City International, Raleigh-Durham International, and John Wayne Airport. My sample will be selected from random participants at each location. A survey booth will be set up for those who would like to give their opinion. Although this is not the fastest process, I do believe that it is the most random.
Variables and Measures The dependent variable in this study is whether or not larger airports receive higher accolades than medium airports when it comes to quality service. The independent variables that
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- Spring '14
- Null hypothesis, researcher, Denver International, Los Angeles International, Phoenix Sky Harbor International