Assignment_on_Coca-Cola_Company - PROJECT REPORT A Study on...

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1 | P a g e PROJECT REPORTA Study on The Coca-Cola Company Business Environment of Coca-Cola
2 | P a g e LETTER OF TRANSMITTAL: Date: 11thAugust 2014 Asheka Mahboob Lecturer, BRAC Business School, BRAC University Subject: Submission of term paper on “Coca Cola”Dear Madam, We have prepared our final term paper of BUS-203 course on “Coca Cola”a beverage company.Which we are submitting along with this letter. It was an energizing experience working on management activity and dealing with corporate personnel. We are confident that, this term paper will help you to understand the Business environment of “Coca Cola”.We have tried our best to follow your guidelines in preparing this paper. We have presented what we do believe to be most important information to make this term paper as specific & coherent as possible. We expect that this report will fulfill your requirements. Thank you for your kind consideration and guidance. We hope our effort would satisfy you. Sincerely Yours, MD. Ruhul Amin MD. Amirul Islam MD. Istiyak Hossain MD. Fuad Hasan
3 | P a g e ACKNOWLEDGEMENT Firstly, we would like to thank Almighty Allah who provided us knowledge, energy & skills to get opportunities & to increase our knowledge & experience by completing this project. Secondly, we especially thank our Business Environment Course Instructor Ms. Aseka Mahboob, who guided us in every steps & aspects of this report so that we can complete it successfully. And we are thankful to our classmates and friends who always supported and helped in finding the information. Finally, we would like to thank our entire group who gave their time, and effort to make the project paper finish successfully.
4 | P a g e EXECUTIVE SUMMARY The Coca-Cola Company was first established in 1886 by Dr. John Stitch Pemberton. Today the company is the world‟s leading manufacturer in the beverage industry, operating globally in more than 200 countries with its head office located in Atlanta, USA. It produces more than 300 beverage brands and over 1.06 billion drinks are consumed per day around the world. As the leading beverages company in the world, Coca Cola almost monopolizes the entire carbonated beverages segment. Beside it, Coca Cola also maintain their reputation as the leading company in the world using PESTLE analysis so that Coca Cola can examine the macro-environment of Coca Cola‟s operations.
5 | P a g e Scope: It requires reasonably a long time to acquire through knowledge about the activities of any particular organization. It is not enough to get proper idea about a company through internet. Because it is very difficult to find proper data only from internet. Methodology: To make this report, we need to collect different data. Those data and information were collected from various sources. Such as Primary and Secondary which is showed below: Primary data: We couldn‟t collect any data from primary source.We mainly focused on secondary data.

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