INB303 final report - ACKNOWLEDGEMENT My first and foremost...

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ACKNOWLEDGEMENTMy first and foremost humble and gratitude to GOD the almighty for giving me the valor toremain dedicated to make this team report. The preparation of this report is a sound example ofteamwork the experience is a valuable one because not only did the report increase ourunderstanding and knowledge on the assignment. This underlying term report is bases on theanalysis of different functions of NIKE.However, this would not have been possible had we not been given the opportunity to presentthis report. Therefore, we would like to express the deepest appreciation to our course instructor,Mr. MD. Mahmud Zubayer, who has been a continuous source of guidance throughout the reportand has always been there to answer our queries. 1
TABLE OF CONTENTSNOTitlePage 1Introduction32Background&History of Timeline4-63Company object74Goal, Mission statement, Target market85Competitor Review96Competitive Advantage97Marketing mix 4ps10-148Market Environmental Analysis15-179Porters Five Forces Analysis17-1810SWOT analysis19-2411Four Functions of Management&Marketingstrategies24-2712NIKE VALUE CHAIN28-3113THE SPORTING GOODS E-COMMERCELANDSCAPE31-3314NIKE’S INTERNET STRATEGY33-3515Conclusion35IntroductionPhilip Bill and Knight Bower man in 1972 incorporated Nike. In the year 1975 it becameinternational when it opened its office in Taiwan and now it operates in six continents. It is2
headquartered near Beaverton in Portland area (Kathleen 1999). It’s a major supplier of clothing,footwear, sportswear and equipment’s .It sells products to retail stores through their own directmechanism and also employ independent distributors. Nike’s operations are spread over 170countries across the globe. All products are manufactured by independent contractors andproducts like footwear and apparel are produced outside United States, while Equipment ismanufactured both in US and abroad. It operates through its three wholly owned companies:Cola Hana which designs and distributes foot wears (athletic and casual); Hurley internationalLLC deals in lifestyle apparels and accessories and Umbra Lets which designs and distributesfootwear, apparel and equipment majorly for soccer. The third quarter 2012 financial recordsshow Nike’s sustainable growth in the market. Its revenue has increased 16 percent in everyMarket except Japan. Expenses relating to selling and administrative grew at a lesser rate thanrevenue that is 10 percent.Background3
The company was founded on January 25, 1964. Nike, originally known as Blue Ribbon Sports(BRS), was founded byUniversity of Oregontrack athletePhilip Knightand his coachBillBower man. The company takes its name fromNike, the Greek goddess of victory. Nike marketsits products under its own brand, as well as Nike Golf, Nike Pro,Nike+,Air Jordan,NikeBlazers,Air Force 1,Nike Dunk,Air Max,Composite,Nike Skateboarding, and subsidiariesincluding Brand Jordan, Hurley InternationalandConverse.

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