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01-07-Introduction

01-07-Introduction - WELCOME TO MARKETING FUNDAMENTALS(BUAD...

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WELCOME TO MARKETING FUNDAMENTALS (BUAD 307)!
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BUAD 307 COURSE BACKGROUND Lars Perner, Instructor 2 BUAD 307 MARKETING FUNDAMENTALS  Instructor:    Office:             Office Phone: Cell:                 E-mail:    Web:                           Lars Perner, Ph.D. Assistant Professor of Clinical Marketing Accounting Building 306K (213) 740-7127 (760) 412-0154 [email protected] http://www.LarsPerner.com http://www.BUAD307.com http://www.ConsumerPsychologist.com Blackboard:   http://blackboard.usc.edu
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BUAD 307 COURSE BACKGROUND Lars Perner, Instructor 3 Course Syllabus
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BUAD 307 COURSE BACKGROUND Lars Perner, Instructor 4 Warning! Beware of relying on PowerPoint printouts! Psychological research shows that comprehension and memory suffer if you do not take notes in your own hand .
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BUAD 307 COURSE BACKGROUND Lars Perner, Instructor 5 About the Instructor: Lars Perner Ph.D., Marshall School of Business, University of Southern California, 1998 Teaching interests: Consumer behavior, introductory marketing, international marketing, Teaching experience Institutions: USC, San Diego State, U.C. Riverside, U. of Maryland, George Washington U., Cal State LA, Loyola Marymount Courses: Intro Marketing, Consumer Behavior, International Marketing, Marketing Strategy, Intro to International Business, Channels/Distribution, Agricultural Marketing, Internet Marketing Research interests: Consumer behavior, international marketing, consumer price response, bargain hunting, branding, non-profit marketing, “win-win” deals Country of birth: Denmark
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BUAD 307 COURSE BACKGROUND Lars Perner, Instructor 6 Class Meetings
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BUAD 307 COURSE BACKGROUND Lars Perner, Instructor 7 Textbook Charles W. Lamb, Joseph F.
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