Campaigns Throughout History

Campaigns Throughout History - 60’s Smoking • 70’s...

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CAMPAIGNS throughout CAMPAIGNS throughout HISTORY HISTORY -- Ancient Roman empire -- Ancient Roman empire -- U.S.A 1700’s/1800’s -- U.S.A 1700’s/1800’s -- 20 -- 20 th th Century decades Century decades
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1900’s… 1900’s… ten decades ten decades 00’s Pure food 10’s Pro war 20’s Chastity 30’s Marijuana 40’s WWII mobilization
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Late 1900’s Late 1900’s 50’s Forest fires
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Unformatted text preview: 60’s Smoking • 70’s STD’s • 80’s Cocaine • 90’s Drunk driving • NOT: Heart disease, Cancer, Alcohol HISTORICAL TRENDS HISTORICAL TRENDS Steadily increasing quality of campaigns: • more sophisticated strategies • greater precision in targeting • higher entertainment value • heavier reliance on research But: Decreasing quantity Tougher competition...
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Campaigns Throughout History - 60’s Smoking • 70’s...

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