Richard Branson - Virgin Cola Berner 1 Tomie...

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Virgin Cola Berner 1 Ellis Berner Tomie Hahn Creativity and IT September 17, 2008 V I R G I N C O L A One way to measure a success is through the failures endured to reach that success. Consider the ten failed missions prior to landing on the moon. Had it been easy, Apollo 11 simply would not have been worthwhile nor evoked anywhere near the degree of triumph it did. We acknowledge there exists a direct correlation between the value of doing something and how much work, and inherent failure, is involved. Because it is from failures that ideas can transform into great ideas so that they may begin the next great success. Only to eventually fail again, continuing the cycle. Richard Branson understands the necessity for failure in success. Already when he was fifteen, he started two entrepreneurial projects. And of all things, the first (business) idea this now $2.8 billion entrepreneurial Einstein had was to grow and sell Christmas trees. His key to success with selling Christmas trees is the keystone to his creative process: do what you love. Simply, Branson realized that if you do something you love, then any failure associated with getting to your goal is nothing but a temporary setback in a part of a longer term goal for a successful idea. 1 Above all, you want to create something you are proud of. .. That has always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. A business has to be involving, it has to be fun, and it has to ex- ercise your creative instincts. 2 Dropping out of school at age sixteen he immediately founded Virgin Re- cords , weather he knew it or not, as Student magazine. Student was just a magazine which seemed like it would make just enough money for the next issue, but ended up losing money, starting it just because he liked the idea of making a magazine. Branson knew he had to remedy his negative margins. Always looking for a good idea, he is the type of person that carries a pen and paper around with him. It is all part of his creative process. And he is even quoted as saying sometimes the best ideas come out in a drunken slur.
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This note was uploaded on 09/22/2008 for the course ITEC 2961 taught by Professor Hahn during the Fall '08 term at Rensselaer Polytechnic Institute.

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Richard Branson - Virgin Cola Berner 1 Tomie...

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