HarrisonIntro2007-Memory

HarrisonIntro2007-Memory - Memory John B. Watson Learning =...

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1 Memory John B. Watson Learning = Formation of an Association Learning = A Gradual Process of Acquisition Exceptions Imprinting Taste Aversion Flashbulb Memory Lashley “In Search of the Engram Elusive or Hard to Find
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2 MEMORY 3 PROCESS THEORY SENSORY MEMORY----------FILTER SHORT TERM MEMORY-----FILTER SELECTIVE ATTENTION LONG TERM MEMORY------FILTER
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3 SENSORY MEMORY ICONIC MEMORY DURATION About 0.3 Second CAPACITY Unknown or “Unlimited” FORGETTING FACTORS 1. Neural Decay 2. Active Filtering > 75 % Eliminated At This Level
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4 Research on Capacity of Iconic Memory Sperling Experiment 1 Flash on Screen .01 sec. T J H B T B W O N R A D M S K Results Remember About 5 Items 75 % Filtered Out or Lost
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6 E R V F X L D B Z P W G
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8 Sperling Experiment 2 Flash Arrow After Removing Display Results: Recall Everything 0 seconds .5 t o t a l Rapid Decline
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10 E R V F X L D B Z P W G
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HarrisonIntro2007-Memory - Memory John B. Watson Learning =...

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