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201terms - Three Dimensions of Rhetoric- Aestetic,...

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Three Dimensions of Rhetoric- Aestetic, rational, ethical Three Philosophical conceptions of rhetoric- BS, pragmatic art, epistemic Homer- WORDS 3 functions Huerestic-insights eristic-engage, captivate protrepric- persuade Nomos-idea that law is based in agreement or convention Kairos-circumstances surronding event Dialectic- inverting args for and a/g given proposition Endoxa- premise generally believed to be true Epidiexis- method of learning where students memorize and deliver speeches Protagoros-father of debate, sophist Dissoi logoi- many sides to arg and can arg both sides Antilogike- students offer claims for and ag Systemized eristic arg- using arg tricks to win rather than true meaning Antithesis-presenting two sides to an arg in a sentence or paragraph-central to Gorgias Chiasmic structure- reversing elements in parallel structure Attic orators- plain, brief Asaitic-flowery, verbose Thematic- deal with important issues of day Pragmatic-should have positive impact on society Isocrates three to be effective orator-natural talent, practice, basic principles
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This note was uploaded on 09/23/2008 for the course COMM 201 taught by Professor Durbin during the Fall '06 term at USC.

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