COM 100 Lecture 13 - Lecture 13: Education Connecting to...

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Lecture 13: Education Connecting to Become Media Literate  28/11/2007 15:01:00 I. Introduction A. Diffusion of Innovation o 1. Spreading ideas o 2. Interpersonal channels for selling o 3. Mass communication channels for informing B. Focus on Learning from the Media o 1. How does it teach us? o 2. What does it teach us? o 3. What can we do about it? II. Motive to Connect: Education A. Definition: o 1. Active and passive knowledge acquisition o 2. That has cognitive, emotional, and behavioral effects B. Active Vs. Passive Learning o 1. Passive: Incidental learning through exposure o 2. Active: Proactive learning through need satisfaction C. Six Cognitive Effects o 1. Ambiguity creation and resolution o 2. Attitude (Like/Dislike) formation o 3. Agenda setting: Deciding what is important o 4. Conferring status: deciding who is important o 5. Expanding our beliefs about what is normal
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This note was uploaded on 03/18/2008 for the course COM 100 taught by Professor Donohue during the Spring '08 term at Michigan State University.

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COM 100 Lecture 13 - Lecture 13: Education Connecting to...

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