Group Assignment Research Methodology - Group Assignment...

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Group Assignment Research Methodology Question 1: What are the important elements of the theory? 1.Creating Audience Awareness When there is a need to promote any new idea, person or behavior, the first step is to create awareness that such a new concept or individual exists. Awareness is created by using all available channels at one’s disposal like news media and even new media like the internet. One of the easiest ways to create awareness is having a saturation television campaign. 2. Targeting the Right Audience It is important to first identify the audience that requires the message and then finding the most efficient means of reaching them with the message. This helps cut costs and ensures higher levels of audience penetration. For example, if the message is intended for old people, using the internet to spread information would be a waste of time as most elderly people do not use computers. 3. Reinforce the Message When people receive a new message once, they tend to forget it easily. It’s therefore necessary to reinforce the message by repeatedly ensuring that individuals are exposed to the message from different channels. Promoting the media in various mass media, going door to door, holding group
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  • Fall '16
  • dr dayah
  • Mass Media, new coffee product, stakeholder tension

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