Table Article Dr.J - Title Building corporate reputation...

This preview shows page 1 out of 1 page.

Title: Building corporate reputation with stakeholders: Exploring the role of message ambiguity for social marketers Journal: European Journal of Marketing N o. Year & Author (S) Theoretical Framework Objectives Data/Technique (s) Finding / Result Future Research Variables 1 2010 Sonia Dickinson- Delaporte Michael Beverland Adam Lindgreen Stakeholder tension What challenge to attract shareholder interest by identify the value of message ambiguity in reducing stakeholder tension, while
Image of page 1
  • Fall '16
  • dr dayah
  • Marketing, Ambiguity, Ambiguity tolerance

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern