PSM 1 Full Report Rev Latest - FACTORS THAT INFLUENCE...

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FACTORS THAT INFLUENCE CUSTOMER INTENTION TOWARDS MALAYSIAN COSMETIC MARKET MASTURAH BINTI MARZAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA
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SUPERVISOR’S APPROVAL ‘I hereby declared that I had read through this thesis and in my opinion that this thesis is adequate in terms of scope and quality which fulfill the requirements for the award of Bachelor of Technology Management (High-Tech Marketing) SIGNATURE : ……………………………………………………… NAME OF SUPERVISOR : SITINOR WARDATULAINA BINTI MOHD YUSOF DATE : SIGNATURE : ………………………………………………………. NAME OF PANEL : DR. AMIRUDDIN BIN AHAMAT DATE :
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1 FACTORS THAT INFLUENCE CUSTOMER INTENTION TOWARDS MALAYSIAN COSMETIC MARKET MASTURAH BINTI MARZAN The thesis is submitted in partial fulfillment of the requirements for the award of Bachelor of Technology Management (High-Tech Marketing) Faculty of Technology Management and Technopreneurship (High Technology Marketing) Universiti Teknikal Malaysia Melaka June 2017
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2 DECLARATION OF ORIGINAL WORK I hereby declare that this project paper is the result of my independent work except the summary and experts that have been specifically acknowledgement” Signature : Name : MASTURAH BINTI MARZAN Date :
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3 DEDICATION Special thanks to: My beloved parents Siblings Friends Thank you to my supervisor: Miss SitiNor Wardatulaina bt. Mohd Yusof For all the spirituals and moral support that had been given to me all the time. .
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4 ACKNOWLEDGEMENT First of all, I would like to express my deepest appreciation to Faculty of Technology Management and Technopreneurship (FPTT) in UTeM for providing this subject – Project undergraduate. This project has given me the opportunity to gain a deeper knowledge regarding to the topic I have chosen about customer purchase intention. Without this subject, I would not have known that I have the capabilities to finish this project as the project undergraduate has always been known as the hardest project in university. Other than that, I would like to express my gratitude to my supervisor, Miss SitiNor Wardatulaina binti Mohd Yusof who has been giving me guidance patiently to make sure I am always at the right path. Without her help, this project would not be completed so successfully. Besides that, I would like to express my thankful to Dr. Aminuddin Bin Ahamad who pointed out the mistake I made during the presentation. Without him, my mistaken would not be realised and most probably will cause to serious consequences. In addition, I would like to take this opportunity to convey my gratitude to other lecturers and course mates who always ready to help me whenever I faced difficulties in doing the project and willing to share the information to me. Last but not least, I would like to express my appreciation to my family and friends who have given their hand along the way. Their spiritual supports and loves have always given me the strength to finish the project. Once again, thousand words could not fully express my thanks to them, but their kindness have graved in my heart all the time
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  • Fall '16
  • dr dayah
  • Sula, Brand, purchase intention

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