unilever notes - BUSS1000 HBP Case Unilevers New Global...

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BUSS1000HBP Case – Unilever’s New Global Strategy: Competing through SustainabilityIn 2015, the sales growth was the lowest in a decade. Such was due to depressed growth in the developed world reinforced by shrinking demand in emerging markets, this had long been a primary source of unliever’s growth. Additionally, the situation was made more complex as unilever was implementing a transformational strategy USLP (unilever sustainable living plan), which was not fully embraced by the organisation.USLPThree goals for 2020: to help a billion people improve their health and well-being, to halve the environmental footprint of making and using unilever products, and to enhance the livelihoods of those in its value chain.Expanded into seven commitments and further broken down into more than 50 specific, measureable targets.Core strategy that was believed to be able to stimulate growth, cut costs, engage consumers,and motivate employees.Not only applied to every unilever business, function, and every country under its direct control, but also extended across its value chain and over the product life cycle.Implementation“The biggest challenge, to be honest, is surviving the transition.”2006, Corporate Social Responsibility (CSR), initiated “brand imprint” workshops. The

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