Marketing Chapter 4

Marketing Chapter 4 - Marketing Chapter 4 (Ethical and...

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Marketing Chapter 4 (Ethical and Social Responsibility in Marketing) Ethics – moral principles and values that govern the actions and decisions of an individual or group Laws – society’s values and standards that are enforceable in the courts Four reasons for present state of ethical conduct in the US: 1. Increased pressure on businesspeople to make decisions in a society characterized by diverse value systems 2. Growing tendency for business decisions to be judged publicly by groups with different values and interests 3. Public’s expectations of ethical business behavior has increased 4. Ethical business conduct may have declined Caveat emptor – let the buyer beware (legal concept before 1960’s) Consumer Bill of Rights – 1962, right to safety, to be informed, to choose, to be heard Economic espionage – clandestine collection of trade secrets or proprietary information about a company’s competitors Corporate culture – set of values, ideas, and attitudes that is learned and shared among the members of
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This note was uploaded on 09/23/2008 for the course AEM 2400 taught by Professor Mclaughlin,e. during the Fall '07 term at Cornell.

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Marketing Chapter 4 - Marketing Chapter 4 (Ethical and...

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