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Willis Assignment_Packet_Fall_2015 8_22_15

Willis Assignment_Packet_Fall_2015 8_22_15 - BCOM 3950...

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BCOM 3950 Willis CRNs 80975, 82934, 84172 – 8/22/15 Fall 2015 Assignment Instructions This packet contains information to help you complete the BCOM 3950 assignments. In addition to following these instructions, apply the tips provided in class and take advantage of peer review. Changes to this document may be necessary and you are responsible for knowing these changes. You will submit most assignments to a designated Brightspace Dropbox. Pay careful attention to the name of the Dropbox so that you put your files in the right place. Letters and memos submitted to Brightspace must be in Windows MS Word format. No PDF formats will be accepted. The assignments are due AS NOTED in the syllabus and on Brightspace. If changes are necessary, they will be announced in class and on Brightspace. Table of Contents Pag BCOM 3950 Fall 2015 Assignment Instructions ............................................................................................................................ 1 Directions: Elevator Pitch ........................................................................................................................................................................ 2 Directions: Formal Cover Letter ............................................................................................................................................................ 4 Team Project ................................................................................................................................................................................................. 6 Directions: Informational Interview Memo ..................................................................................................................................... 8 Directions: Informative Presentation ............................................................................................................................................... 11 Directions: Persuasive Presentation ................................................................................................................................................. 15 BCOM 3950, Fall 2015, Assignment Packet, 15-Jun-17, p. 1
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Directions: Elevator Pitch The “elevator pitch” is your 30-second marketing message. Imagine encountering a potential employer or career contact in the elevator. You have only a short time to make an impression and motivate the person to meet with you later. Think of your elevator pitch as a commercial for a product, and the product is you. The assignment will help you: Match you key selling points to the primary needs of an employer Package yourself in a memorable and interesting way Highlight qualifications with effective tone and style Increase your confidence Grade on a 1,000-point scale: First elevator pitch, delivered at the beginning of the semester 10 points Second elevator pitch, delivered at the end of the semester 40 points Description This assignment helps you plan for a chance encounter with a person who can help you get a job or internship. Identify the key selling points that make you a great candidate for the particular job or internship that you seek. Use facts and memorable details that show your attributes in action. Package your story in an interesting and impressive way. The organization of the pitch can vary, but the most successful scenario is: 1. Begin with a positive greeting. (Example: you can compliment the person or company or express admiration for a recent success.) 2. State your name and purpose. (Example: state that you are looking for an accounting position, or an internship in sales and marketing, or a hotel front-desk position, or a financial services assistant.) 3. Make the pitch. (Focus the content on the most interesting and relevant accomplishments and experiences.) 4. End with a call to action. (Example: exchange business cards and ask a meeting to provide more details about your qualifications.) You must deliver the pitch without notes. You will deliver it in class to a person who pretends to be your target audience. Deliver it in a spontaneous, enthusiastic, and credible manner.
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