Unit Eleven Text Questions - Unit Eleven Text Questions Review Questions 1 Why is it important for a restaurant to identify a specific target market Its

Unit Eleven Text Questions - Unit Eleven Text Questions...

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Unit Eleven Text Questions Review Questions 1. Why is it important for a restaurant to identify a specific target market? – It’s important to identify a target market so that restaurants know who to cater to in their menus, promotions, and advertisements. 2. How has the Internet made restaurant marketing cheaper and more convenient? – As an example, brochures and fliers are costly to print and must be delivered either by hand or direct mail. Thanks to the Internet, these same kinds of advertisements can be sent online instantly through e-mail. 3. Why are specials and promotions such effective marketing tools in today's economy? – In today’s economy, more and more people are looking for ways to cut back on spending. Therefore, specials and promotions are great ways for restaurants to attract patrons.
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