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Guidelines for IMC Project Proposal Fall 2008

Guidelines for IMC Project Proposal Fall 2008 - 2 Name of...

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Professor Lisa Klein Pearo Content Guidelines for IMC Project Proposal Due: September 18 HA4449/HA6649 Fall 2008 The purpose of the proposal stage is to have your project idea approved and to get early feedback on the definition and scope of the project. The proposal should include the following: 1. Names of all team members
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Unformatted text preview: 2. Name of Project Target Organization/Department/Brand 3. Contacts within organization, if any 4. Marketing Communication Objectives 5. Brief description of where and how information will be collected and analyzed The proposal should be 1-2 pages long. The more detail you can provide, the more feedback you can get....
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