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Unformatted text preview: Things PR is: Deliberate intentinoal Designed to influence gain understanding, provide info and gain feedback Very performance oriented: a companies success or failure can be detrmined by its PR Two way communication: between organization and its publics A management and prolblem solving solution The public relations process: R: research A: Action C: Communication E: Evaluation Research: Whats the problem? Whom does it affect what is the overall goal what are the objectives who are the publics involved Action: What are we going to do Communitions: How are we going to communicate our actions Evaluation: Did we reach our publics and accomplish our goals...
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This note was uploaded on 09/25/2008 for the course COMM 370 taught by Professor Manuel,steve during the Fall '07 term at Pennsylvania State University, University Park.
- Fall '07
- Public Relations