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Unformatted text preview: policy tatements employee memo's and magazines past speeches news clips marketing research results for past pr campagins Library: Tracking and polls Demographics Campaign tracking Web: Locating advice pr fourms dow jones nexus/lexis Burrelles's Other methods: News content analysis: check news clippings for key messages and column space allotted Personal interviews-man on the street Focus groups *gunning fog index- how easy is a piece of copy to read for the target audiance...
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This note was uploaded on 09/24/2008 for the course COMM 370 taught by Professor Manuel,steve during the Fall '07 term at Pennsylvania State University, University Park.
- Fall '07
- Public Relations