sept 23 lecture notes 1 - policy tatements employee memo's...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Crisis and Research 9 23 08 Preventing crisis: 90% of all crisises are internal and can be prevented Monitor Competition: -conduct customer satisfaction surveys - track your competiton and what they are doing Research Techniques Secondary Research: examining already published research, more casual, 75% of reaserchers use secondary research Primary research: You or someone else collects infor to address a specific concern - indepth interviews,focus groups survey's, polls.statitics Where to do research: Archival info:
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: policy tatements employee memo's and magazines past speeches news clips marketing research results for past pr campagins Library: Tracking and polls Demographics Campaign tracking Web: Locating advice pr fourms dow jones nexus/lexis Burrelles's Other methods: News content analysis: check news clippings for key messages and column space allotted Personal interviews-man on the street Focus groups *gunning fog index- how easy is a piece of copy to read for the target audiance...
View Full Document

This note was uploaded on 09/24/2008 for the course COMM 370 taught by Professor Manuel,steve during the Fall '07 term at Pennsylvania State University, University Park.

Page1 / 2

sept 23 lecture notes 1 - policy tatements employee memo's...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online