{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

sept 23 lecture notes 1

sept 23 lecture notes 1 - policy tatements employee memo's...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Crisis and Research 9 23 08 Preventing crisis: 90% of all crisises are internal and can be prevented Monitor Competition: -conduct customer satisfaction surveys - track your competiton and what they are doing Research Techniques Secondary Research: examining already published research, more casual, 75% of reaserchers use secondary research Primary research: You or someone else collects infor to address a specific concern - indepth interviews,focus groups survey's, polls.statitics Where to do research: Archival info:
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: policy tatements employee memo's and magazines past speeches news clips marketing research results for past pr campagins Library: Tracking and polls Demographics Campaign tracking Web: Locating advice pr fourms dow jones nexus/lexis Burrelles's Other methods: News content analysis: check news clippings for key messages and column space allotted Personal interviews-man on the street Focus groups *gunning fog index- how easy is a piece of copy to read for the target audiance...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern