mkt320_chapter8

mkt320_chapter8 - RETAIL LOCATION! Changes to Syllabus...

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RETAIL LOCATION!
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Changes to Syllabus Moved Exam #2 to Thuesday, 3/27 Will cover chapters 6,7,8,9,11 (not 10) We will not cover chapters 13-15 Added a “Group Preparation” on 4/22, the class period before we start our presentations Still working on moving the Final Exam.
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Chapter 8
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Why is location important? The prime consideration in consumer choice Creates sustainable competitive advantage Creates potential long-term financial risk
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Location Factors or “trade-offs” Size of Trade Area Occupancy Costs Pedestrian and Vehicle Traffic Restrictions on operations Convenience
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Types of Locations Unplanned Areas Planned Areas (Shopping Centers)
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Type of Locations
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Evaluating Locations Economic Conditions Competition Strategic Fit Operating Costs
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Economic Conditions
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How many stores currently exist within the same category? Is there an unmet need?
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mkt320_chapter8 - RETAIL LOCATION! Changes to Syllabus...

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