mkt320_chapter16

mkt320_chapter16 - TEST #2 J.C. Penneys First-Quarter...

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TEST #2
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J.C. Penney’s First-Quarter Plight "J.C. Penney counts half of American families as its customers, and they are feeling macro-economic pressures from many areas, including higher energy costs, deteriorating employment trends, and significant issues in the housing and credit markets. The sharp decline in sales is reflective of these trends."
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J.C. Penney’s First-Quarter Plight “The Oprah Incident” On Feb. 20 several items of Penney clothing were featured on one of the highly desired product lists on the Oprah TV show. One striking red trench coat, listed for $130, made the list of "10 basics for every woman" and was also included on the "Instant Style" page of InStyle magazine's March issue. Both the show and the magazine directed their audiences to the company's Web site….
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J.C. Penney’s First-Quarter Plight “The Oprah Incident” The only problem was that any of the 7.5 million Oprah viewers who went to www.jcp.com to buy the red trench on Feb. 20, or afterward, couldn't find it.
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This note was uploaded on 09/24/2008 for the course MKT 320 taught by Professor Lewis during the Spring '08 term at Kentucky.

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mkt320_chapter16 - TEST #2 J.C. Penneys First-Quarter...

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