mkt320_chapter18

mkt320_chapter18 - Location Category signage Promotional...

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Changing the date of the final! Too man conflicts, so the Registrar is willing to fix it for us. So… Will 3-5 on Monday May 5 th work???
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CHAPTER 18
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STORE DESIGN OBJECTIVES Influence Customer Buying Behavior Flexibility Cost Legal Considerations
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W Hotels
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Accessible? Check it out, http://wave.webaim.org/
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Trade offs Is accessibility a good “trade off” to make for the sake of a better, more cool design What about the cost of all the added features? Do the features add to the shopping experience to the point where it increases sales and/or repeat sales Maintainability becomes an issue
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STORE DESIGN - Layouts Grid
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STORE DESIGN - Layouts Racetrack
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STORE DESIGN - Layouts Freeform
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Unformatted text preview: Location Category signage Promotional signage Point of sale Lifestyle images STORE DESIGN Feature Areas Freestanding displays Cash Wraps (Point of Purchase, or POP) End Caps Promotional Aisle Walls Windows SPACE MANAGEMENT Space Allocation by Merchandise Category Location of Merchandise Categories Location of Merchandise within a Category VISUAL MERCHANDISING Fixtures Presentation Techniques ATMOSPHERICS Lighting Color Music Scent Excitement WEB SITE DESIGN Simplicity Matters Getting Around Let Them See It Blend the Web Site with the Store Prioritize...
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This note was uploaded on 09/24/2008 for the course MKT 320 taught by Professor Lewis during the Spring '08 term at Kentucky.

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mkt320_chapter18 - Location Category signage Promotional...

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