mkt320_chapter7

mkt320_chapter7 - Restrictions on operations Convenience...

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Shopping Assignment Email to me Please share
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Chapter 7
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Why is location important? The prime consideration in consumer choice Creates sustainable competitive advantage Creates potential long-term financial risk
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Location Factors or “trade-offs” Size of Trade Area Occupancy Costs Pedestrian and Vehicle Traffic Restrictions on operations Convenience
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Types of Locations Unplanned Areas Planned Areas (Shopping Centers)
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Freestanding Sites Size of Trade Area Occupancy Costs Traffic – Vehicle Pedestrian Restrictions on operations Convenience
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City or Town Size of Trade Area Occupancy Costs Traffic – Vehicle & Pedestrian Restrictions on operations Convenience
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Neighborhood and Community Shopping Centers Size of Trade Area Occupancy Costs Traffic – Vehicle & Pedestrian Restrictions on operations Convenience
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Shopping Malls Size of Trade Area Occupancy Costs Traffic – Vehicle & Pedestrian
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Unformatted text preview: Restrictions on operations Convenience Lifestyle Centers Size of Trade Area Occupancy Costs Traffic – Vehicle & Pedestrian Restrictions on operations Convenience Fashion/Specialty Centers Size of Trade Area Occupancy Costs Traffic – Vehicle & Pedestrian Restrictions on operations Convenience Outlet Centers Size of Trade Area Occupancy Costs Traffic – Vehicle & Pedestrian Restrictions on operations Convenience Location and Retail Strategy Shopping Behavior Convenience Shopping Comparison Shopping Specialty Shopping Density of the Target Market Uniqueness of the Retail offering Shopping Malls – visit “the mall” Number of anchor stores Number of shop categories Number of restaurants Entertainment offered How do you think they’re doing?...
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This note was uploaded on 09/24/2008 for the course MKT 320 taught by Professor Lewis during the Spring '08 term at Kentucky.

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mkt320_chapter7 - Restrictions on operations Convenience...

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