mkt320_chapter5

mkt320_chapter5 - TEST#1 February 14 Chapters 1-5 Retail...

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TEST #1 February 14 Chapters 1-5
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Retail Market Strategy Chapter 5 (continued)
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Retail Market Strategy Target market Format of the retailer (Retail Mix) Competitive Advantage
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Competitive Advantage Customer loyalty Location Human Resources Management Distribution and Info. Systems Unique Merchandise Vendor relations Customer Service
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Growth Strategies Market Penetration Market Expansion Retail Format  Development Diversification
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Global Growth Sustainable  competitive  advantage Adaptability Global Culture Financial Resources
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Strategic Planning Process
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Strategic Planning Process Define Business Mission What business are we in? What should be our business  in the future? Who are our customers? What are our capabilities? What do we want to  accomplish?
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Strategic Planning Process Conduct Situation Audit Market Factors Competitive Factors Environmental Factors Strengths and Weaknesses
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Strategic Planning Process Identify Opportunities Market penetration Market expansion Format development Diversification
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Strategic Planning Process Evaluate Opportunities Market Attractiveness Competitive Position
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Strategic Planning Process Performance Sought Timeframe Level of Investment
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Strategic Planning Process Develop Retail Mix Customer Service Retail  Strategy Store Design Location Communications Mix Merchandise Assortments Pricing
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Evaluate Performance Are objectives being met? What adjustments are 
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mkt320_chapter5 - TEST#1 February 14 Chapters 1-5 Retail...

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