mkt320_chapter4

mkt320_chapter4 - CHAPTER 4 NOTES Evo.com Macys.com...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 4 NOTES
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
Evo.com Macys.com HomeDepot.com VivaTerra.com (and 1,200 other retailers) “Launched in the fall by CEO Dan Siegel, who also founded retail portal StudentAdvantage.com, and chief operating officer Mark Eastwood, a former web site designer from eBay and eToys, Evo links to about 1,200 e-retailers selling some 100,000 “green” products and services.” “Evo, which charges retail partners referral fees ranging from 5% to 25% of the purchase price, has developed spider software for crawling partner sites for green products and an online ratings system that displays from one to five green leaves to show the degree of a product’s environmental friendliness, such as its amount of organic material or carbon production. So far, Evo has reviewed about 2 million products and accepted only 100,000, or 5%, to display on its site, Siegel says.” January 2008
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Wide Variety  Deep Assortment  What “Services” are added? Retail portal 
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '08
  • LEWIS
  • Evo, Immediate Gratification Risk, Experience Immediate Gratification, Gratification Risk Reduction, Evaluate Merchandise Personalization

{[ snackBarMessage ]}

Page1 / 21

mkt320_chapter4 - CHAPTER 4 NOTES Evo.com Macys.com...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online