COMM121WA5 - MAXIMIZING VOTERS THROUGH TELEVISION CAMPAIGNS...

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MAXIMIZING VOTERS THROUGH TELEVISION CAMPAIGNS Outcomes of questionnaires and experimentsThomas Edison State College
MAXIMIZING VOTERS THROUGH TELEVISION CAMPAIGNS AbstractThe choice a voter makes once in the voting booth is a complex one, impacted by many factors. Although media in general and TV advertising in specific play just a part, their resonance can be strong and far-reaching. It has been noted that roughly two-thirds of voters have their mind made up before the campaigning even begins. So-called "conversion" of voters like these is very unlikely, even with a massive media attack, so many strategists don't even bother. Rather, they concentrate on two other concepts that may have a better chance of directly influencing a vote through reinforcement and crystallization.Among the different methods of data gathering for research purposes, the survey method is
MAXIMIZING VOTERS THROUGH TELEVISION CAMPAIGNS preferred by many researchers due to its various advantages, strengths and benefits. However, surveys also have their disadvantages and weak points. Advantages include, high representativeness, due to the usual huge number of people who answers survey, the data being gathered possess a better description of the relative characteristics of the general population involved in the study. Low costs, pay for the production of survey questionnaires. Convenient Data Gathering, questionnaires can simply be sent via e-mail or fax, or can be administered through the Internet. The online survey method has been the most popular way of gathering data from target participants. Little or No Observer Subjectivity, Surveys are ideal for scientific research studies because they provide all the participants with a standardized stimulus. With such high reliability obtained, the researcher’s own biases are eliminated. Some

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