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BerryDMBA5150-2 - NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER...

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NORTHCENTRAL UNIVERSITYASSIGNMENT COVER SHEETStudent:Devante BerryTHIS FORM MUST BE COMPLETELY FILLED INAcademic integrity:All work submitted in each course must be your own original work. This includes allassignments, exams, term papers, and other projects required by your instructor.Knowingly submittinganother person’s work as your own, without properly citing the source of the work, is consideredplagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. Itmay also result in academic dismissal from the University.MBA5150-8Danielle BabbInnovation and MarketingAssignment 2Faculty Use Only<Faculty comments here><Faculty Name><Grade Earned><Date Graded>
Ways to IncorporateInnovation in a Company
Marketing is how a company communicates with customers toconvince them to buy their products and services. Innovation is the action ofchanging an existing system to a better system that works more efficiently.We must learn to balance both marketing and innovation in order to build abright future for business. “Instead, think of marketing and innovation like apair of gears that work together to move your entrepreneurial successengine forward. Ideally, innovation works itself into the entirety of yourbusiness culture, and as a result it moves itself out into your marketingstrategy” (YEC, 2014). In an effort to learn exactly how innovation blendswith business I was prompted to ask an experienced marketer in my

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Term
Spring
Professor
N/A
Tags
Entrepreneurship, Cameron Freberg

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