a3-2_0 - Running Head Business Plan 1 Business plan draft Business Plan 2 Product Name Vita-MyHealth Energy drink Company Name Horizon Manufacturing

a3-2_0 - Running Head Business Plan 1 Business plan draft...

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Running Head: Business Plan 1 Business plan draft
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Business Plan 2 Product Name : Vita-MyHealth Energy drink Company Name : Horizon Manufacturing Company. Description Energy drinks are controversial and popular. They are popular among the younger adults of age 18-34 who are college students or young people with responsibilities like taking care of a young family. They consequently need to stay alerted and attentive over an extended period of time. Therefore, the energy drink is popular since it is believed that it could boost energy levels and thus increase stamina plus improve physical and mental performance. Moreover, Energy drinks will help one overcome fatigue. Due to our recent busy lives, we are in search for a quick way to boost our energy levels to give us that extra energy kick to help us get past those last couple of hours at work or for the students in cramming for a test those last nights. However, Energy drinks are controversial since they contain a high content of caffeine and sugar. Caffeine has been the most used addictive drug over the years and raises health concerns together with sugar by being affiliated to chronic diseases like diabetes and heart failures and heart attacks. More questions have been raised about what ingredients are used in making energy drinks. Effects are bound to be felt more with the beginning of a new trend amongst the youth especially the college student which involves mixing alcohol and energy drink with the motive of subduing the “sleeping effect” caused by the alcohol. This has led to increased number of emergency cases of the habitual mixers of alcohol and energy drink. Vita-myHealth Energy Drink offers a healthy alternative to the popular energy drinks that are already in existence in the market currently. Vita-myHealth Energy Drink targets those individuals that are health conscious and hold serious concerns about the ingredients that formulate the energy drink that they currently consume. Vita-myHealth Energy Drink is
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Business Plan 3 manufactured and processed by Horizon Manufacturing Company. Vita-myHealth Energy Drink is a distinct blend of B vitamins Ginseng, regulated grams of sugar and sap from green tea leaves (they have relatively low amounts of caffeine and are natural). Ginseng increases energy, contains anti-fatigue properties, relieve stress, and enhance memory. B vitamins help the body convert food to energy, therefore, increasing energy. However, these components are highly regulated by our quality control team just enough for the body. Disclaimers are included in our cans to alert consumers from excessive consumption or to mix with alcohol. We majorly extract most of the ingredients from organic foods since we are concerned with the health of our esteemed consumers.
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  • Fall '09
  • Business, Marketing, energy drink, Rockstar, Monster Energy, Horizon Manufacturing Company

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