unit4_ip - Running head MARKETING 1 Glossy Skin Natasha Manning-Redmond International Marketing MARKETING 2 Abstract Business startups have taken the

unit4_ip - Running head MARKETING 1 Glossy Skin Natasha...

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Running head: MARKETING 1 Glossy Skin Natasha Manning-Redmond International Marketing
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MARKETING 2 Abstract Business startups have taken the world by storm as they run the economies of various countries around the world through the generation of revenues. Most business ventures are still being developed, and in the world today, successful businesses are those that operate mostly in more than one country. That is, they cross the borders of their country of origin to those of other nations found in other continents with the aim of filling up the empty gaps that are found within the newly unexploited business niches. The beauty of doing or venturing into a business that has all the stages, say, production, packaging, and branding, distribution, marketing, and promotion are that it creates a broad fan base for the commodities and makes it easier for the goods to penetrate the market if the right strategies are employed. Most of these ventures are initiated industrially as they produce goods or provide services that target individuals that are far away from them. This discussion, therefore, looks into the marketability of such businesses by using a company that deals in skin care products and looks into the strategies that the firm has exploited or is planning to exploit to ensure that it meets the demands of the customers and realizes profit returns.
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MARKETING 3 Executive Summary In this discussion, we are going to look into all that marketing entails by first looking at the various marketing strategies that a company can utilize to make it survive in the highly competitive world of business by using Glossy Skin™ Company in the explanation. Secondly, the elucidation of how branding and packaging can influence the nature of the sales or the impression that the products give to the buyer in the market. The third point to note from this piece is the strategic positioning of the commodities and the company with the aim of meeting the needs of the buyers and finally the open gap in the market that the firm aims at filling through the utilization of marketing 4ps, marketing, and promotional strategies. Introduction My company is dubbed Glossy Skin™, a name that was coined with respect to the nature of products that the company produces. The organizational structure of the company utilizes the partnership form of a business startup, something that is owed to the willingness of the partnering company to outsource some of its roles to increase the competitive advantage and realization of a maximum input from the employees. Just as the name suggests, the company deals in beauty products for both skin and hair that are in high demand according to the desire to enhance the natural look of an individual as depicted by this generation of people. These products include gels, shampoos, makeup kits, deodorants, perfumes and much more that are yet to be added in the list.
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MARKETING 4 The company has identified China as an ideal venue for global expansion purposes as it
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