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Monroe's Motivated Sequence

Monroe's Motivated Sequence - Robert Klaasen SPC 2600...

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Robert Klaasen SPC 2600 Section: 1023 Monroe’s Motivated Sequence The first stage in Monroe’s Motivated Sequence is to get the positive attention of your audience. The attention getter should be directed toward the main idea of the speech. A rhetorical question, startling statement, quotation, illustration, humorous anecdote, or personal greeting can be used. Other options are to refer to the subject or occasion. The goal should be to gain the audience’s attention without turning anyone off. The speech can address two types of needs: the need for change or the need to preserve the status quo. This is where the audience finds out why it is important to them that the need is fulfilled. Special emphasis should be included on how this need directly affects the audience. If the speech is addressing the need for change, then the problem with current conditions should be detailed. Arguments for the continuance of the status quo should outline what the threat to current conditions is. Another way of achieving these goals is to use detailed examples of the points.
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