Marketing Essentials - Topic Marketng Essentals Lesson...

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Topic: Marketing Essentials Lesson Section Action Title, Teaser URL delete NA N add Push vs. pull add N Featured on TLP? (Y/N) Cultivate a Marketing Orientation Marketing’s multiple roles Why Companies Need Their Customers to Love Them Cultivate a Marketing Orientation Marketing’s multiple roles If You Think Zara Does Not Do Marketing, Think Again This Spanish retailer embraces marketing —without spending a dollar on advertising. Cultivate a Marketing Orientation McDonald’s Is Creating 5,000 Pieces of Marketing Content This Year. Here’s Why Do you want fries with that geofilter? McDonald’s serves up a side of digital marketing.
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What influences buying? delete NA What influences buying? add delete NA N Understand Your Customer How Birchbox Discovered the Beauty Customer Everyone Else Was Ignoring Yes, replace with: Are You Collectin g the Right Data? Lessons from America n Apparel Understand Your Customer Are You Collecting the Right Data?
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