Tricks of the Media

Tricks of the Media - Tricks of the Media Sociology 104...

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Tricks of the Media Sociology 104 July 17, 2008
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Turn on the television and you are surrounded by tons of commercials. Drive down the street. You’ll be bombarded by billboard after billboard. Check your email. You’ll be startled by the quick pop ups. Just walk down the street. The advertisement on a shirt will catch your eye. You can’t deny it, the media is everywhere. We are surrounded whether we like it or not. You can try to get away, but it’s impossible. In a time of big business and political drama, there is no limit to which people will sink in order to gain your attention and purchase their product. Even if one were on an island, odds are a littered cup with the company’s advertisement printed on the side would wash up or a plane with a banner would fly by. One falls public to name calling, glittering generality, transfer, testimonial, plain folks, card stacking and bandwagon techniques everyday. Glittering generality are words that have different positive meaning linked to
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This note was uploaded on 09/26/2008 for the course SOC 104 taught by Professor Smith during the Spring '08 term at Kansas.

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Tricks of the Media - Tricks of the Media Sociology 104...

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