adverts - GEOGRAPHICAL INTERPRETATION OF ADVERTISEMENTS Why...

Info iconThis preview shows pages 1–19. Sign up to view the full content.

View Full Document Right Arrow Icon
GEOGRAPHICAL INTERPRETATION OF ADVERTISEMENTS
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Why is place so important in ads? Many ads use a special setting to promote the product This is very rarely the most likely setting in which to use the product Wild, natural environments are popular
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
What are the functions of place in ads? Forms a link between the product and its user This link says something about the personal identity of the user: his/her hopes, dreams, aspirations, values, etc.
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Learn to “read” places in ads… What does it tell the consumer about himself/herself? If the place is hard to get to, what does that say about being there? Why show the product being used in a remote and wild place? What message is carried by the place itself and what message is carried by access to that place? Can you “read” the intersections between social class and access to place?
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
Ads and conflicting ideals People generally seek status in society People also generally dream of dropping out or escaping from society Ads provide images that reconcile these conflicting desires
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What product is associated with this place?
Background image of page 14
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
www.adbusters.org
Background image of page 16
View Hummer Ad
Background image of page 17

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What is going on here?
Background image of page 18
Image of page 19
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/28/2008 for the course GRG 305 taught by Professor Adams during the Fall '08 term at University of Texas.

Page1 / 39

adverts - GEOGRAPHICAL INTERPRETATION OF ADVERTISEMENTS Why...

This preview shows document pages 1 - 19. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online