Visual Rhetoric DF

Visual Rhetoric DF - Daniel Pearson Campaign...

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Unformatted text preview: Daniel Pearson October 30, 2007 Campaign “Advertising” Mitt Romney Ad: Rudy Giuliani Ad: As an eighteen year-old, I can now – for the first time in my life – vote. Like everyone else, I must determine which candidate represents me best and has the most potential for governing wisely. Since we lack the time to research each candidate independently, political campaign advertisements form the basis of our voting decisions. One might logically assume then that these campaign advertisements would inform viewers of all necessary information needed to make a knowledgeable decision. Unfortunately, this does not happen. Looking at campaign clips of presidential candidates Mitt Romney and Rudy Giuliani, I find that political advertisements differ only in presentation; ultimately they use the same hackneyed, ambiguous phrases to avoid difficult policy discussion. The beginning of the Mitt Romney advertisement introduces us to him with the bold, unsupported, and unclear statement “every place that Mitt has gone, he has solved problems that people said were nearly impossible.” We never learn anything about these “nearly impossible” problems or to whom the “people” refers in the claim. It then shows a graphic of him labeled as “Lord of the Rings,” emphasizing his important (but unexplained) role in the Olympics. The viewer first learns useful information at the statement that Romney is “the Republican governor who turned around a democratic state.” I now know his political affiliation and that he served as governor, bringing 1 Daniel Pearson...
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This note was uploaded on 03/18/2008 for the course ENGL 015 taught by Professor Stjean,shawnr during the Fall '07 term at Penn State.

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Visual Rhetoric DF - Daniel Pearson Campaign...

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