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How Customers Affect Design of Products

How Customers Affect Design of Products - How Customers...

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How Customers Affect Design of Product The iPhone, although not really a revolutionary phone, placed together many features that seem like they shouldn’t be together. The iPhone has an integrated browser, Bluetooth, music and video player capabilities, camera, photo viewer, and last but not least abilities of a phone. The iPhone incorporates the popular iPod into its feature-rich repertoire. Customers ate up the iPod hype and have new standards of what music players should be and do; the iPhone expands on the success of iPod and also helps define what a “smart” phone should do. A smart phone acts like a mini personalized computer. The iPhone also worked out certain features that regular phones lacked. For instance, users of standard cell phones have to browse through menus and only use a number keypad to type in letters; in order to type an “s”, for example, required three clicks, whereas with the iPhone, users can touch the screen to get to many of the functions very quickly and type on a virtual keyboard instead of a number keypad. Another example is that with
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