39 Risk and the Media - Lecture 39 Risk and the Media 30...

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cture 39 Lecture 39 Risk and the Media 1 30 April 2007 Jery Stedinger Lecture 39
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Final Week Readings ) Pough and Krimsky, “Emergence of Risk Comm…” eadings (F) Pough and Krimsky, Emergence of Risk Comm… Readings (F) Sandman, “Getting to Maybe: Comm. Aspects of Siting…” Readings (F) Bean, “Speaking of Risk” packet (M) Sandmanm “Telling Reporters” packet (M) Greenburg et al. “Networks News Coverage” packet (W) Lave, “Fixing the System” packet (W) Starr, “Social Benefit versus Technological Risk” Readings W) Starr, “Risk Management & Assessment” acket () S , g & p (W) Slovic, “Perceived Risk, Trust, and Democracy” packet See top of Hw assignment #11 2 30 April 2007 Jery Stedinger Lecture 39 pg
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Responding the Disease Cornell Daily Sun 3 30 April 2007 Jery Stedinger Lecture 39
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Murder in Manhattan 4 30 April 2007 Jery Stedinger Lecture 39
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More violent, or just on TV? 5 30 April 2007 Jery Stedinger Lecture 39
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TV Violence TV Programming 6 30 April 2007 Jery Stedinger Lecture 39
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Real Crime at all Time Low? 7 30 April 2007 Jery Stedinger Lecture 39
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AIDS coverage 1. What does woment have to do with the issue? 2. Should medica professionals have to disclose their HIV status to patients? Newsweek, May 6, 1991 8 30 April 2007 Jery Stedinger Lecture 39
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Telling Reporters about Risk M Sandman P. M. Sandman eporters want to talk to the person in charge Reporters want to talk to the person in charge, not the PR Department. Managers need to understand media and how to tell their story. Environmental risk is NOT a big story News stories differ among News magazines, newspapers, TV documentaries and TV evening news differ; but-- 9 30 April 2007 Jery Stedinger Lecture 39
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Reporters and Risk: News vs Education Reporters' job is NEWS, not education ew is -- New is What happened ? How did it happened ? Who is to blame ? (Heros and Villains) o s o b a e ? ( e os a d a s) What authorities will do ? Costs to companies and government. Risks that scientist imagine aren't very interesting. News for TV is major events not issues: j Media of mayhem. Needs visual and dramatic events. How do you see an issue ? 10 30 April 2007 Jery Stedinger Lecture 39 y
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Reporters and Risk: News is … News is determined by (Greenberg et al.) meliness Timeliness Proximity Prominence Consequence Human Interest (Dread risks or Signal events ?) + Visual impact for TV Politics is more newsworthy than science Science of risk is boring Public only wants to know if it is safe. 11 30 April 2007 Jery Stedinger Lecture 39
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Reporters and Risk: Viewpoints vs Truth Reporters write 2-3 stories a day & lack scientific training. o not anticipate understanding the issues themselves, Do not anticipate understanding the issues themselves, nor do they have the time to.
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This note was uploaded on 09/28/2008 for the course CEE 5970 taught by Professor Stedinger during the Spring '07 term at Cornell University (Engineering School).

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39 Risk and the Media - Lecture 39 Risk and the Media 30...

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